PODCAST – Always On, Episode Four: Building a brand online

With hundreds of new online stores from around the globe popping up each day, the though of making your brand standout from the crowd seems like a headache.

In this episode of ‘Always On’, host Nicole Kersh and the Silicon Paddock team look at what it takes to stand out in a crowded market and build a brand online. We speak to veteran eBay seller, Nathan Huppatz about his company Costumes.com.au and how he pushed his way into an oversaturated market, before chatting to eBay’s General Merchandise Category Lead, Doug Mitchell about getting found on the eBay platform.

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