James Meldrum

James Meldrum is the founder and CEO of Warp+Weft, a strategic consultancy for purpose-driven, founder-led businesses that want to scale responsibly and turn purpose and values into strategy and competitive differentiation. James has over 20 years’ experience in successfully creating, launching, and growing purpose-led brands in fast-growing and competitive market segments. Previously he was cofounder of Whole Kids (Nourish Foods), the award-winning and largest range of certified organic snack foods for children, and the first FMCG company in Australia to be a certified B Corporation.