Adam Grocke

Adam’s the founder and CEO of Fintech startup Sherlok that provides AI automation to mortgage brokers to keep clients on lower rates. After 14 years as a mortgage broker (and winner of awards like Broker of the Year and Top 30 Brokers Under 30 in Australia), he was sick and tired of banks offering better interest rates to new mortgage customers while existing customers were being charged a ‘loyalty tax’ (a higher interest rate the longer they’re with the bank). So he developed a solution: Sherlok uses AI to predict client churn, track interest rates and reduce a clients home loan interest rates if it’s too high. Available only via mortgage brokers to help their clients, Sherlok helps build higher value relationships with clients, reduces client churn and automates manual processes to save time and money.