Social media enabler Linktree takes on its first funding with a $15m series A

Simon Thomsen

Oct 27, 2020 1 min read

Melbourne-based social media venture Linktree has ended four years of bootstrapping, taking on $15 million (US$10.7m) in a series A round to expand globally.

Linktree is a free tool to optimise internet presence for a celebrity, company or blogger, curating content across social media sites such as Instagram, Facebook, YouTube and Twitch, sending viewers to other sites, or an e-commerce store.

The round was led by New York-based Insight Partners, and AirTree Ventures

The funding will be used to expand the global team as the company pushing further into international markets as well as to product development

Linktree has been profitable since launch in 2016 and had bootstrapped until now. The business has more than 8 million users and is considered one of the country’s fastest-growing startups.

About the author

Simon Thomsen

Simon has been editor of Startup Daily since 2019. He hosted the Startup Daily show on streaming service ausbiz.com.au from 2020 to 2023, and now, the weekly podcast Startup 360. He was previously associate editor of Business Insider Australia, a national restaurant critic, editor of The Good Food Guide, and newspaper proprietor during a 30-plus-years career in journalism and publishing. He’s also an investor in early stage startups.